According to Wikipedia: A brand is a name or trademark connected with a product or producer.[1] Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.
Having started my own business, I have spent much time researching and thinking about branding. Yesterday, I was the happy “victim” of an excellent brand. I know better, but it did not prevent me from having a physical reaction. A happy bride sent me home with a gift after a post honeymoon dinner she and her new husband hosted. She had it in a gift bag, so when I got home and peered in…. I think my heart skipped a beat or I gasped or something dramatic. I was delighted by the light blue box women everywhere recognize. It was my first blue box, so I ceremoniously sat on my couch and carefully with clean hands, opened the bag, took out the box, slowly untied the signature white ribbon, opened the box and gently removed the cloth bag that cradled a shiny silver business card holder.

What do you think is the most successful brand?

Thank you for the generous gift, Helen, it was so thoughtful of you! I will always remember my first blue box!